Polish your shopping experience with Empire theme animations

Whether online or in a traditional brick-and-mortar, delivering a top-notch store experience for your customers is of utmost importance. In a traditional storefront, you might train your staff on best practices when it comes to customer service, product displays, and sales, all to ensure your customers easily find what they’re looking for and enjoy themselves along the way. And while your Shopify store may seem quite different, customer experience ought to remain at the forefront of your business.

In order to ensure your delivering the best shopping experience possible, you need to consider how your store looks from the eyes of your customers, beginning with page design and animations. Animations are visual effects within your Shopify theme that aim to improve your user experience when applied to products, pages, and buttons. More simply, they add a level of design that leaves your store feeling more professional. 

In our latest Empire theme update, we added extra capability to animations, in order to improve the overall UX of each and every store...

Check out the full blog post here! 

https://pixelunion.net/blogs/state-of-the-union/empire-animations-update